“Let’s do it” campaign launched in Lattakia to preserve environment

World Cleanup Day is an annual global social actionprogram aimed at combating the global solid waste problem . It is coordinated by the global organization Let’s Do It! World where its   headquarters is located in Tallinn, Estonia. 

 World Cleanup Day is celebrated with litter cleanup and waste mapping activities spanning every time zone. Environmental cleanup events are held in nearly every country on the 3rd Saturday of September annually. 

It aims to raise awareness about the mismanaged waste crisis by mobilizing all spheres of society to participate in cleanup actions. Individuals, governments, corporations and organizations are all encouraged to take part in cleanups and to find solutions to tackle mismanaged waste. 

“Let’s do it is a global campaign that started in Estonia in 2008 as a civic youth movement, when 50,000 people came together in partnership with JCI Estonia to clean up the entire country in just five hours and since then Let’s do it! This “One Country in One Day” model has been publishedaround the world. 

Within the framework of the world  “ Let’s do it “ campaign,  the Junior Chamber International ( JCI)-Lattakia launched   “ Let’s do it”  project in cooperation with civil society associations. It  aims to reduce the accumulation of waste and preserve the environment and reach a clean and waste-free world through partnership between individuals, organizations, youth teams, NGOs and stakeholders.

“the event consists of two stages : the cleaning stage of the southern corniche, and the second one is giving  awareness lectures that contribute to raising environmental awareness among individuals to achieve the sustainability of the results of the first phase”  Head of “ let’s do it “ project in Lattakia Haya Janoudi said in  statement to the Syriatimese-newspaper.  

She pointed out that the second stage included also an interactive workshop entitled “Preserving the Environment” in cooperation with the Children’s Public Library Association. it also included a screening of an awareness film for children, a group of interactive games and a drawing workshop aimed at promoting the concept of preserving the environment among children aged 7 to 15 years.

In this context, Dalia Suleiman, local president of JCI- Lattakia told Syriatimes that “the project aims to raise the sense of responsibility and awareness among local communities, in order to preserve hygiene, as the issue of accumulated waste and its effects will be highlighted, and the role of NGOs and community members in organizing initiatives to reduce it.”

In turn, Rawan Al-Fay, Vice local president of JCI –Lattakia explained that “the importance of the project comes from its emphasis on raising awareness about environmental issues, urging sustainable solutions to preserve the environment, and highlighting the importance of voluntary hygiene campaigns in the community to plant hygiene as a value to various members of society, in addition to protect children from exposure to health problems.

Interviewed by : Rawaa Ghanam