JCI Lattakia’s “ Trust “ conference for Public Relations Enhances Cooperation between Economic Activities

Under the patronage of Internal Trade and Consumer Protection Ministry, The Junior Chamber International  (JCI)  in Lattakia organized  “ Trust for Public Relations” conference under the slogan “ Together we rise”.

The event  formed  an open-dialogue forum that brought together representatives of public and private economic activities  in the city of Lattakia  and  provided an opportunity for exchanging views on successful experiences in the field of public relations and means of consolidating them .

Syriatimes e-newspaper attended the conference and met a number of participants and organizers. 

The representative of the ministry, Mr. Ahmed Najm, Director General of the Syrian Trade Establishment  said in a statement to the Syriatimes e-newspaper  “The ministry’s sponsorship of the event  stressed its role in consolidating partnership with the private sector and supporting all youth initiatives that seek  to serve the Syrian community.” 

Dalia Suleiman, local president of the JCI Lattakia 2021 indicated  to  Syriatmes that  “The conference aims at   shedding light on the  concept of public relations  to    apply  it  in professional ways to enhance communication and cooperation between  the community’s private and public establishments  as well civil societies  to overcome economic conditions imposed by Covid-19”. 

Vice president of the JCI Lattakia  Muhannad Al-Hmedi  said in a statement  to the Syriatimes e-newspaper “ the JCI Lattakia’s top priority is to reactivate cooperation  among economic concerned sides on the ground.  The conference is of great importance as it provided a platform   for economic  activities to exchange expertise  and enhanced trust at the level of JCI with economic activities”.

AL-Hmedi appreciated the Interior Ministry’s support  in addition to the participation of economic activities and businessmen to make this conference a success , stressing the importance of mobilizing  all existing expertise to confront hard circumstances and  achieve the hoped-for country’s progress. 

The participant  businesswoman  Mrs. Yasmina  Azhari  said in statement to  the Syriatimes e-newspaper  “ This conference is very important, as it is a platform for  young generation to benefit from those  who have long experiences in the business field”. 

Mrs. Al-Azhari pointed out that she sought through  her participation to share JCI  with her 43-year of high-qualified experience and to express her belief that the young generation is the future of Syria. 

On his part, the participant Dr. Basem Ghadeer, a professor at the Department of Business Administration at the Faculty of Economics in  Tishreen University, explained in a statement to the Syriatimes  “ According to academic studies, we find that all companies around the world are very concerned with the issue of public relations. As much as  the  company has a strong network it strengthens its presence in markets. 

Dr. Ghadeer  noted  the need to link the government sector with the different sectors within the same country or even with other countries, which helps in solving the accumulated crises.

Interviewed by : Rawaa Ghanam

Photos by : Rawaa Ghanam