Opening of the popular market from producer to consumer in Aleppo

The Small and Medium Enterprises Development Authority in cooperation with the Governorate of Aleppo and with the participation of 153 production projects from various governorates of the country held currently a popular market that included  the display of products of food ,textile industries, clothes, school stationery, detergents, sterilization materials, soap, chemical and plastic industries. The activities of the popular market began on Saturday evening at Hamdaniya stadiums in Aleppo.

Ihab Asmander, Director General of the Small and Medium Enterprises Development Authority, stated in a statement to SANA correspondent in Aleppo that within the promotion program of the Authority, a shopping festival for small and medium enterprises was organized with the participation of the governorates of the country .The aim is giving owners of small and medium enterprises the opportunity to market their products and display them directly to the consumer, which contributes to reducing about 35%  prices of products.

The 15-day festival constitutes an important opportunity to exchange experiences and facilitate the marketing process for their products and thus improve and activate commercial movement in the Syrian market, Asmander added.

A number of participants told SANA reporter that they displayed their products and marketed them directly from the producer to the consumer at reduced prices, with the aim of activating the movement of the market and meet the needs of citizens. The participants highlighted the facilities provided by the Small and Medium Enterprises Development Authority to display their products for free at cost prices to help the citizen to shopping.

Firas Nashed from the Food Products Department said that the products are offered at competitive prices, noting the good organization and the precautionary measures taken to sterilize shoppers, especially in light of citizens’ fear of infection with the Coronavirus. 

Participants  from Daraa Governorate said that the goal of participation is to be briefed on  the commercial market in Aleppo and display Daraa’s famous food products and market them to the citizen of Aleppo at cost price.

From Hama governorate, Akram Afif, a development expert from Sawa Center of the Syrian Arab Army’s Wounded, spoke of cooperating with the Small and Medium Enterprises Development Authority to provide appropriate opportunities to display the products of the wounded, including foodstuffs that are manufactured in homes, such as honey, figs, grapes and dairy products at reduced prices and some wooden crafts that express the folklore and showcase these products on the Aleppo market.

A number of the market’s visitors expressed their admiration for the good organization, underlining the importance of offering products at low prices, which encouraged them to shop and buy, especially with the arrival of schools. They also highlighted the need to hold such exhibitions to purchase the product directly and cancel the dealer’s role.

Inas Abdulkareem