Developing marketing skills in the “Support and Protection of Rural Agricultural Product” project

The Ministry of Agriculture – Directorate of Agricultural and Family Rural Development, in cooperation with the World Food and Agriculture Organization (FAO), opened a training course in the cultural center in Ain al-Bayda town in Latakia Countryside on marketing skills to support and market the Syrian rural product with the participation of 25 trainees and supervisors of women’s products sales halls rural.

Dr. Raed Ayoub, Director of Agricultural and Family Rural Development at the Ministry of Agriculture, and Engineer Nawaf haShehadeh, Assistant Director of Lattakia Agriculture, pointed out the main objective of the course to enable the trainees to manage the sales halls of rural products in terms of the business model of selling in halls, pricing policy, selling price, selling techniques, marketing, promotion and receiving Products, how to receive, store and display them, sales operations in rural product halls, and determine the required products.

The importance of the project to support and market the Syrian rural product was emphasized. It is a project that adopts a new methodology and is based on finding the market before production in order to achieve the project’s goal of improving the living standards of rural families through developing their products to achieve an added value for product development through production, quality, specifications, packaging, and promotion. and pricing, which contributes to increasing profits and production quantities and achieving greater job opportunities for rural families.

Lama Razzouq