The ancient near eastern town of Emar/Imar was situated on the middle Euphrates in northwest Syria, about 100 km east of Aleppo. Due to its geographical situation connecting Mesopotamia with the Mediterranean coast and with Anatolia, the town had a strategic function. Already the earliest mentioning in writing, namely in the palace archives of Ebla, ca. 2500 BC, and especially in the Mari texts from the 18th century BC, point to the town's importance as traffic junction and contact zone between the Assyro-Babylonian and the Syro-Anatolian cultural spheres.
Contrary to its importance as a commercial center, Emar was never the center of a superregional power, but was rather awkwardly positioned between rivaling states.